what others say
Jim Badum
Executive VP, Ansira
"Daniel is a tremendous marketer who has fantastic people skills and gets things done. Clients love him because he is smart and stays a step ahead anticipating what needs to be done. Daniel is an articulate and clear, no BS communicator with a talent for managing teams.”
EXPERIENCE
Jan. 2022 - Present
Executive Director, Strategy
Hearts & Science (Omnicom Media Group, remote)
[ Hearts & Science ] Leading & grooming growth teams to deliver brand & performance.
[ Virgin Voyages: 2023-Present ] Leading the team supporting the brand & performance growth of the VC-backed cruise line of the Virgin Group. Provided media activation strategy and buying for the Jen A.I. campaign in mid-2023. Reduced cost per booking by 64% leading to an incremental growth in bookings by 203% in 1H 2023 vs 2022 with similar budget levels.
[ DIRECTV: 2022-23 ] Led the team supporting brand, performance evolution, and growth as a streaming brand to capture market share. Reduced CPS by ~75% over the first eight months resulting in ~90% growth of incremental subscribers. Media activation strategy & implementation of The GOATbusters campaign in 2022.
Oct. 2018 - Jan. 2022
SR. DIRECTOR, CS
Wpromote (Agency, partially-remote)
Partnered w/ PE-backed challenger brands to unlock high growth.
[ HBOMax LATAM: 2021-22 ] Acquired 8.6M subscribers at a sub-$20 SAC within first six months of launch.
[ Greystar Real Estate: 2019-22 ] Helped capture $600M growth in gross revenue through increased property-level occupancy rates across portfolios.
[ Jack Black Men's Skincare: 2018-20 ] Grew DTC web revenue 143% via efficiently scaling paid media.
NOV. 2016 - PRESENT
GROWTH STRATEGY ADVISOR
DANM! Good Marketing! (Consulting, remote)
Advising brands primed for high-growth on strategies to scale their growth and drive digital transformation in their organization.
Highlights:
• Drives value for clients via insight fueled planning & smart design.
• Architects customer journeys to identify must-win moments.
• Creates multi-channel market roadmaps & campaign plans.
• Manages the delivery of initiatives, campaigns, & projects.
MAY 2016 - JUN. 2017
SR. MANAGER, MARKETING
CoConstruct (SaaS, semi-remote)
Overhauled entire marketing team to drive growth after Series A.
Highlights:
+260% lead volume | +36% lead quality | -45% CAC | within first year.
• Architected & deployed brand evolution, which drove >300% growth in CVR.
SEP. 2015 - MAY 2016
ACCOUNT DIRECTOR
Ansira (Agency, Dallas)
[ Shell Oil ] Directed cross-functional teams to scale LMA promo. program.
[ L'Oréal ] Delivered record results in performance marketing campaigns.
DEC. 2012 - SEP. 2015
SR. ACCOUNT EXECUTIVE
ReachLocal (Agency, Dallas)
• Brought in to pilot new model - successfully rolled out to all N.A.
• Drove 90% retention rates via campaign strategy & optimization.
DEC. 2011 - DEC. 2012
ENTERPRISE SPECIALIST
Advantix Solutions Group (Consulting, Houston)
• Partnered with enterprise clients to stabilize strategic relationships.
• Successfully on-boarded & stabilized BHP Billiton account, the largest mining company in the world.
FEB. 2010 - NOV. 2011
BUSINESS DEVELOPMENT
Nortex Synergy (Consulting, Dallas)
• Brought into this startup to negotiate channel partnerships, cultivate relationships with investors, & implement a marketing & branding strategy.
Brand Exp.
Specialities
Customer Centric Growth Strategies
Omni-channel Marketing Strategy
Multi-channel Campaign Planning
Cross-functional Team Mgmt.
Analytics & Measurement
Executive Stakeholder Alignment
Business Modeling
Brand Identity Strategy
Education
Dallas Christian College
Magna Cum Laude | Multiple Honors
testimonial
Gabrielle DeLatin
Head of Marketing | Grooming, Edgewell
"Dan was such an inspiration to work with - he was thoughtful, collaborative and always worked to put himself in the shoes of his clients to understand their business needs. He excels in his leadership guiding teams, seeking out opportunities and driving success. He is incredibly innovative and never settles for anything but surpassing expectations."